What are Embedded Payments?
Software companies have always had to rely on a third-party service provider to allow their
customers to accept payments using their main system, meaning that the software companies have
included direct payments in their offerings.
Therefore, we can say that in order to simplify the service financial operations, we need to integrate
a non-financial service provider with a financial service and this is called embedded Payment.
What are the Benefits of Embedded Payments for Financial Institutions?
The companies sought to provide an embedded experience for their customers by switching to a payments company, as this allowed them to control the entire payment process, and besides facilitating the willingness of paying customers, the Embedded Payment contributed to creating a huge wave of revenue stream.
The embedded payments process contributed to the companies becoming a one-stop shop, which helped to consolidate the relationship between customers and companies, as well as companies possessing clearer data on customer experiences with them.
Embedded payments win software companies strong customer bases within their respective industries. Those customer bases with tailor-made embedded payments can cost software companies virtually nothing while tripling or quadrupling their total available market. That helps software companies recoup significant revenue otherwise lost in payment processing fees paid out to a third-party.
Now, Let’s See what is the Benefits of Embedded Payments for end users
If we ask about what benefits the embedded payments bring to the benefit of the end users, we will find that it provided many benefits to them, for example: it simplifies the shopping experience with the purchase, because it makes the customer use only one party in his transactions, which makes him feel comfortable and saves time And energy, no hassles for customers.
Instead of paying with a credit card, the user only has to click a few buttons related to the embedded payment program.
The Overall benefits of Embedded Payments
In general, the idea of embedded payments represents a clear point of superiority and a distinct competitive advantage for companies from their closest competitors.
It enables customers to make current purchases and pay later, which helps increase sales revenue for companies, as well as avoiding customers changing their purchasing decision within a short period of time.
There is also another advantage for merchants, which is obtaining customer loyalty, which allows repeated purchases in the near future.
One of the main objectives of technological development is to improve the customer experience next to business efficiency, and so began the world to adopt always innovative technologies in order to achieve these objectives, and therefore the availability of Embedded payments is easier for companies to achieve maximum utilization of technological development next to maintain loyalty Their clients permanently and continuously.