Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising

Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising PR Newswire SAN FRANCISCO, Oct. 13, 2020 Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV SAN FRANCISCO, Oct. 13, 2020 /PRNewswire/ — Vungle ( www.vungle.com ), the leading mobile ad network […]

Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile
                                 Advertising

  PR Newswire

  SAN FRANCISCO, Oct. 13, 2020

Acquisition boosts Vungle's advertising technology to provide contextual,
machine learning-powered recommendations for maximum ROAS and user LTV

SAN FRANCISCO, Oct. 13, 2020 /PRNewswire/ -- Vungle ( www.vungle.com ), the
leading mobile ad network and in-app monetization platform, announced today
the acquisition of AlgoLift, an LTV powered user acquisition automation
platform for mobile advertisers. The acquisition adds AlgoLift's
industry-leading algorithms and optimization technology to Vungle's global,
creative-centric advertising network to give advertisers actionable
intelligence to optimize performance metrics such as Lifetime Value (LTV) and
Return On Ad Spend (ROAS). Additionally, AlgoLift's probabilistic approach to
campaign attribution gives Vungle a privacy-friendly way to target and
optimize ad campaigns in compliance with pending iOS-related changes to IDFA.

AlgoLift is the automated ROAS optimization engine for gaming and non-gaming
app developers such as Jam City, Take-Two Interactive, Digit and Headspace.
Using AlgoLift's predictive LTV modeling and automation tools, customers are
able to scale user acquisition spend significantly while increasing ROAS by up
to 150 percent. The combined offering will provide advertisers an automated
solution using contextual data to buy against their downstream metrics.
AlgoLift relies on anonymized data to deliver a unique solution to Apple's
upcoming iOS-related privacy changes.

"Our mission is to be the trusted guide for growth and engagement for our
developers," said Jeremy Bondy, Vungle COO. "AlgoLift's proprietary
recommendation technology and exceptional team, accelerates our
transformation, extending the breadth and reach of our platform. As a result,
our developers can expect an entirely new level of scale and performance."

"At AlgoLift, we are very proud to have built an industry-leading LTV and
optimization platform to help our clients maximize ROAS and operate at the
cutting-edge of marketing technology," said Andre Tutundjian and Dmitry
Yudovsky, Co-founders of AlgoLift. "We couldn't be more excited to join
Vungle's team to now bring a joint solution of leading-edge technology to the
mobile ecosystem."

"The combined offering will enable Vungle to deliver machine advanced
automation technology and contextual-level targeting recommendations to help
global advertisers scale campaigns, improve real-time optimization and
streamline workload," said Martin Price, Vice President of Product at Vungle.
"We are looking forward to integrating AlgoLift's technology into our products
to offer clients an automated, privacy-centric solution to buy against metrics
such as ROAS."

"Over the last few years, the AlgoLift team has been developing cutting-edge
predictive models that tackle the hardest questions in the digital marketing
space," said Sinan Aral, Director of the MIT Initiative on the Digital
Economy. "With this acquisition, the additional resources and reach made
available to the team will help unlock their ability to materially elevate the
standards of digital advertising, attribution and performance marketing."

"Vungle's acquisition of AlgoLift is the most intriguing development in the
mobile advertising space in the aftermath of Apple's decision to deprecate the
IDFA," said Eric Seufert, Media Strategist and Founder of MobileDevMemo, a
mobile advertising and freemium monetization trade blog. "AlgoLift was one of
the companies best poised to deal with the industry shift away from device
identifiers and toward probabilistic and inferential targeting. By acquiring
AlgoLift, Vungle is empowering itself to thrive in the new non-deterministic,
privacy-centric advertising environment. Equipped with AlgoLift's impressive
measurement models and probabilistic attribution methodologies, Vungle will be
well positioned as the mobile advertising industry undertakes this
privacy-centric evolution."

AlgoLift co-founders Andre Tutundjian and Dmitry Yudovsky , as well as the
entire AlgoLift team will join the Vungle organization. The team will continue
to operate out of the company's offices in Los Angeles, providing a beachhead
for Vungle in Southern California.

About Vungle

Vungle is the trusted guide for growth and engagement, transforming how people
discover and experience apps. Mobile application developers partner with
Vungle to monetize their apps through innovative in-app ad experiences that
are inspired by insight and crafted with creativity. Advertisers depend on
Vungle to reach, acquire, and retain high-value users worldwide. Vungle's
data-optimized ads run on over 1 billion unique devices to drive engagement
and increase returns for publishers and advertisers ranging from indie studios
to powerhouse brands, including Rovio, Pandora and Microsoft. The company is
headquartered in San Francisco and has offices around the world in London,
Berlin, Beijing, Tokyo, Seoul, Singapore.

For more information, visit vungle.com or follow the company on Twitter
@Vungle .

About AlgoLift

AlgoLift is an ML-based marketing optimization platform that ensures every
dollar you spend on performance marketing is spent in the most intelligent way
possible. Our industry-leading platform predicts the future value of your
customers, anticipates the cost of acquiring those users, then optimizes
marketing spend across key channels while maximizing future ROAS of that spend
– all programmatically. By relying on AlgoLift, companies can allow the
platform to solve the difficult math problems and free up marketers to finally
focus on marketing. AlgoLift is headquartered in Los Angeles.

Logo: https://mma.prnewswire.com/media/1172041/Vungle_Logo.jpg

 

Contact: Media Contact: Matt McAllister, Fluid Group, [email protected],
510-229-9707. Company Contact: Marcella Churchill,
[email protected], 415-800-1400

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