Mondo TV has tapped Branding Streams to manage media distribution for MeteoHeroes and Invention Story in the North American market.
The appointment will cover media distribution in all English- and French-speaking markets across the region for both shows. Branding Streams, which has over 25 years of experience in media, sales, licensing, marketing, retail marketing and partner integration, will work on creating new opportunities for both properties in the North American media landscape.
MeteoHeroes had its world premiere on Cartoonito in Italy on April 22, accompanied by a media campaign for the 50th anniversary of Earth Day. The series fully launched on Cartoonito on July 6 ahead of the roll-out of new episodes in October. A podcast is planned to coincide with the launch of the new episodes and a licensing campaign is already underway in a number of territories. The first licensed products will be on shelves by October 2020.
Invention Story has launched in Italy, Russia, Hungary and China. It is also on Kidoodle.TV, which has launched in all countries worldwide except China, and is set to roll out Primo TV and on Genius Brands’ Kartoon Channel! later this year.
Luana Perrero, head of content sales at Mondo TV, said: “MeteoHeroes and Invention Story are making a strong showing in the broadcast market and offer enormous potential for both broadcasters and licensees. With the appointment of Branding Streams, we’re now looking forward immensely to working alongside this experienced and respected North American partner on developing the potential of both properties in this enormous market, starting of course with the best media placement.”
Branding Streams adds: “We are thrilled to partner with Mondo TV, a leader in children’s entertainment. Both MeteoHeroes and Invention Story are wonderful shows with enormous potential. We are excited to be able to share them with the North American market.”