General Mills is re-releasing Trix, Golden Grahams, Cookie Crisp and Cocoa Puffs in what the company is calling a “permanent return of the ’80s taste.”
This new change of pace comes at a time where cereal sales are drastically declining.
TRIX MIGHT JUST BE FOR KIDS: Americans are losing their appetite for cereal
With their new strategy, Trix will go back to having wacky fruit shapes, Golden Grahams will again be made with actual honey, and Cookie Crisp and Cocoa Puffs will have more “chocolate taste,” according to the company’s press release.
To celebrate the old/new recipes, the cereal company has teamed up with Mario Lopez – actor, television host and a kid of the ’80s himself – to host General Mills Presents: The Ultimate Saturday Morning Drive-In, featuring cartoon classics.
“Cereal plus cartoons defined my Saturday mornings as a kid, so I’m thrilled to team up with General Mills for a little throwback event everyone can enjoy,” Lopez said. “I can’t wait to join fans with my family for the Ultimate Saturday Morning Drive-In from my own couch with a bowl – or two – of cereal in tow.”
As a millennial, I love things that make me nostalgic — anything to take me back to Saturday morning cartoons. If some of our favorite cereals can get me back to those childhood memories, it’ll for sure be something I purchase on my grocery store runs.