Doha Metro’s Rapid Construction Guided by Branding Manual

Eufemia Didonato

Image Source: Doha Metro x DOWNLOAD Doha Metro’s Rapid Construction Guided by Branding Manual Doha Metro’s Rapid Construction Guided by Branding Manual Qatar Rail opened Doha’s first-ever metro network in 2019, having enlisted UNStudio to work on the concept design and branding manual that helped see the first phase of […]


Image Source: Doha Metro

Qatar Rail opened Doha’s first-ever metro network in 2019, having enlisted UNStudio to work on the concept design and branding manual that helped see the first phase of the project completed in rapid time. When Qatar Rail completed the first phase of the Doha Metro Network last year, it had created one of the most advanced and fastest driverless metro systems in the world, capable of reaching speeds of 100km/h.

The network, which when opened included three lines and 37 stations, is intended to stimulate the use of public transport and keep the city moving as efficiently and conveniently as possible. This is particularly pertinent ahead of the Qatari capital’s role as host of the 2022 FIFA World Cup.

The design of the stations, set around UNStudio’s vision, play a key role in this endeavour.

The design and construction of the individual stations was guided by an ‘Architectural Branding Manual’, which was developed in collaboration with the Qatar Rail Architecture Department. This document is an extensive set of design guidelines, architectural details and material outlines to assure the spatial quality and identity of the network. It serves as a set of guidelines to enable the efficient design and construction of the different station types.

The manual was used by the appointed D&B contractors to deliver the different station types for the first phase of the project, which was completed in a rapid seven-year timeframe from the initial reference designs to the network’s opening.

Source : Strategic Research Institute, SteelGuru

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