3 Ways to Integrate Print and Digital Marketing

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In marketing strategies, print and digital often live separate lives. However, although they can be successful on their own, print and digital together can amplify each other’s strengths and create greater impact. That type of impact is critical in today’s environment as brands work to re-engage customers, communicate new messaging, […]

Why Marketing Attribution Has Failed In The Boardroom

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CEO and Co-Founder at Measured, helping brands grow by measuring incremental media contribution to desired performance results. getty At our company, which measures incremental media contribution, many of our direct-to-consumer and retail-brand clients were connected to us by private equity or venture capital investors in search of an effective way for […]

How to Get Started With Account-Based Marketing in 8 Steps

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Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments […]

Meet the 25 rising stars revolutionizing brand marketing

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Business Insider has launched its first list recognizing the rising marketing talent at brands. These marketing professionals come from established brands like Procter & Gamble and Frito-Lay as well as challenger ones like Kin Euphorics and Verb Energy. They’re shepherding breakthrough campaigns, setting up internal agencies, or using media to […]

French Digital Marketing Startup Sendinblue is Currently Active in 60 Countries With Approximately 180,000 Customers

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DUBLIN, Oct. 9, 2020 /PRNewswire/ — ResearchAndMarkets.com published a new article on the digital marketing industry “French Digital Marketing Startup Sendinblue is Currently Active in 60 Countries With Approximately 180,000 Customers” SendinBlue, a French digital marketing startup aimed at helping smaller businesses sell more online has today announced that it […]

Videographer Awards Honors Progressive Dental Marketing Again with Award of Excellence for Patient Testimonial Video

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Progressive Dental Marketing wins an Award of Excellence for the second year in a row through the renowned Videographer Awards organization for a recent patient testimonial video. The nationally recognized marketing firm offers videography as well as dental website design, social media marketing, practice growth seminars and dental consulting through […]

Is this the time for VR marketing?

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With people spending less time in store and more time online, there would seem to be potential for using virtual reality (VR) technology to acquire and engage consumers. Research from Nanyang Business School suggests VR marketing can help to promote consumer learning and brand trust. Writing for WARC, Dr Wong […]