“Huluween” sounds like a cheap marketing slogan, but the streaming service is putting in an effort that goes well beyond its catalogue. For the third year now, Hulu will have a “Huluween” special for the scariest time of the year. Whether the name is clever is debatable, but what is […]
Marketing
Acumen Legal Marketing Offers a Free Guide to Legal Company SEO – Press Release
Acumen Legal Marketing is a leading legal company marketing firm based in Melbourne. The company has offered a free guide to legal company SEO. Currently, this company offers an unmatched guide to local SEO, reputation management, web design, video marketing, PPC, and direct mail. Acumen Legal Marketing a trusted […]
How Klarna’s marketing mishap cast a shadow on a fintech darling
Swedish point of sale credit company Klarna put itself in the awkward position of apologizing and trying to explain marketing emails to surprised and angry consumers, a misstep for a firm whose credit card alternative has found major traction during 2020’s crises. The troubles came to light when consumers started […]
3 Ways to Integrate Print and Digital Marketing
In marketing strategies, print and digital often live separate lives. However, although they can be successful on their own, print and digital together can amplify each other’s strengths and create greater impact. That type of impact is critical in today’s environment as brands work to re-engage customers, communicate new messaging, […]
A Look at Where Your Marketing Teams Should Be Focusing Their Skills Training
PHOTO: Shutterstock A Forrester Consulting report in September found 56% of marketing leaders said they are restructuring marketing teams to focus on new initiatives, and 48% added they are retraining marketing teams. What are they retraining their teams on? What are the necessary skills to survive in marketing in 2021 […]
Vungle acquires AlgoLift mobile ad marketing intelligence firm
Vungle has acquired mobile ad marketing intelligence firm AlgoLift for an undisclosed price. The move is a confirmation of predicted consolidation in the mobile ad industry, which is facing uncertainty after Apple decided to limit targeted marketing in the name of user privacy. San Francisco-based Vungle said the deal would […]
Global Marketing Services Market Procurement Intelligence Report With COVID-19 Impact Analysis
The Global Marketing Services market will register an incremental spend of about $200 billion, growing at a CAGR of 6.00% during the five-year forecast period. A targeted strategic approach to Global Marketing Services sourcing can unlock several opportunities for buyers. This report also offers market impact and new opportunities created […]
Learn YouTube Video Marketing Across 50 Hours of Training
YouTube reaches 1.3 billion people. More than 30 million people log in every day to watch videos on the world’s largest video sharing platform, which is why marketers are leveraging YouTube as an important channel. If you’re looking to diversify your marketing or want to help your company’s marketing initiatives, […]
15 Essential Steps In Building A Successful Holiday Marketing Campaign
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Creating a successful holiday marketing campaign is both art and science, as marketers need to find the best formula to tap into the holiday sentiment and sell services or products that may have very little to do with the festive mood – all of it in a crowded market where […]
Why Marketing Attribution Has Failed In The Boardroom
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CEO and Co-Founder at Measured, helping brands grow by measuring incremental media contribution to desired performance results. getty At our company, which measures incremental media contribution, many of our direct-to-consumer and retail-brand clients were connected to us by private equity or venture capital investors in search of an effective way for […]
How to Get Started With Account-Based Marketing in 8 Steps
Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments […]
Meet the 25 rising stars revolutionizing brand marketing
Business Insider has launched its first list recognizing the rising marketing talent at brands. These marketing professionals come from established brands like Procter & Gamble and Frito-Lay as well as challenger ones like Kin Euphorics and Verb Energy. They’re shepherding breakthrough campaigns, setting up internal agencies, or using media to […]
How Your Sales And Marketing Can Work Together In Account-Based Marketing
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Tom Hileman leads an award-winning agency to deliver high-touch, data-driven marketing solutions for leading organizations nationwide. getty In a typical inbound marketing flow, a wide net is cast to bring in prospects, which are then distilled down into qualified leads and passed to sales. It’s an approach many have used and found […]
HCP by ApostleTech Adds AI Technology to CRM Marketing Solution for Home Builders – Press Release
ApostleTech, a leader in Salesforce application implementations and consulting, is the developer of HCP, a CRM solution built on the power of Salesforce and designed specifically for home builders. ApostleTech is now collaborating with AtlasRTX to enhance HCP’s marketing capabilities, adding chatbot tools, which allow users to track and engage […]
How to Know if an Online Marketing Expert is Actually Credible
September 21, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The Internet is filled with information — but only some of it is accurate. The rest of it ranges from unsupported opinions masquerading as fact to outright “fake news” from fraudsters who claim to have expert […]
French Digital Marketing Startup Sendinblue is Currently Active in 60 Countries With Approximately 180,000 Customers
DUBLIN, Oct. 9, 2020 /PRNewswire/ — ResearchAndMarkets.com published a new article on the digital marketing industry “French Digital Marketing Startup Sendinblue is Currently Active in 60 Countries With Approximately 180,000 Customers” SendinBlue, a French digital marketing startup aimed at helping smaller businesses sell more online has today announced that it […]
Videographer Awards Honors Progressive Dental Marketing Again with Award of Excellence for Patient Testimonial Video
Progressive Dental Marketing wins an Award of Excellence for the second year in a row through the renowned Videographer Awards organization for a recent patient testimonial video. The nationally recognized marketing firm offers videography as well as dental website design, social media marketing, practice growth seminars and dental consulting through […]
Jeannie Cho Joins QDOBA Mexican Eats as Chief Marketing Officer | News
SAN DIEGO, Oct. 12, 2020 /PRNewswire/ — QDOBA, the Mexican restaurant chain voted best fast-casual restaurant in 2019 and 2020 by USA Today 10Best, named Jeannie Cho Chief Marketing Officer. In this role, Cho will lead QDOBA’s marketing and brand strategy to unlock additional growth for the company. “I am excited […]
Is this the time for VR marketing?
With people spending less time in store and more time online, there would seem to be potential for using virtual reality (VR) technology to acquire and engage consumers. Research from Nanyang Business School suggests VR marketing can help to promote consumer learning and brand trust. Writing for WARC, Dr Wong […]
Qdoba names Jeannie Cho, a PepsiCo marketing executive, as new CMO
Qdoba Mexican Eats has named Jeannie Cho, a former PepsiCo marketing executive, as the fast-casual chain’s new chief marketing officer. The San Diego-based company made the announcement Monday. While at PepsiCo, Cho worked for different brands including Frito-Lay, where she served as vice president of marketing. She also worked as […]